Podcasting
Dennis Yu on How a Podcast Can Turn Into 100 Pieces of Content | Local Marketing Secrets with Dan Leibrandt
Mar 24, 2025
I recently recorded a podcast with Dennis Yu at the actual Pyramids of Egypt. Not a fake background. The legit pyramids with the Sphinx right there. We were traveling together (London, Athens, Cairo), and we figured why not do a podcast here?
For those who somehow don't know Dennis, we've already done three podcasts together. This is the fourth. Dennis is the original search engine engineer who worked at Yahoo about 25 years ago, one of the first search engine engineers there building analytics. He's spoken at about a thousand conferences (maybe 800 or 900, he's got about 50 this year so that might get him to that thousand). He's worked with some of the biggest clients in the world: Nike, Red Bull, Adidas, Starbucks, Golden State Warriors.
Dennis is a genius, particularly in local marketing. He's been helping local businesses for the past 20 years.
/ / / / / / / /
Why Local Content Has to Be Real
Dennis started with an important point: everywhere we've been is local. We're talking about the pyramids, Mr. Beast made a video about this a few days ago. We were in Athens, we're going to Rome in a few days. Wherever you are, you can do things that are local.
"I'm here with Dan and other people that are like Dan because I want to see folks win in local. You want to be the best plumber in Compton, Pennsylvania or you're a young adult in LA and you want to help cosmetic surgeons. Whatever it is, locally is where you can make the biggest impact," Dennis explained.
That's why we've made so many episodes. That's why he's spoken all over the world in Atlanta, Chicago, Denver. He wants to create local communities of people helping businesses in those cities win.
I emphasized that the content is in person. With the rise of AI, you don't really know what's real anymore. I've seen friends make a perfect model of themselves, just them in their room. But when we do a real podcast in person in Egypt, this is not fake, not scripted.
As time moves forward in the next few years, there's going to be a lot of AI content, a lot of AI podcasts. What we want to promote is making real, authentic content.
One Podcast Becomes 100 Pieces of Content
Dennis dropped the bomb: there's no better way to create a ton of content at scale if you're a local roofer or pest control company than filming a podcast with someone else in your local community.
From that 45 minute, one hour conversation, how many pieces can you cut out? Probably eight or 10 little one minute snippet stories, little topics.
"A great conversation always covers other items and those get repurposed into social media snippets, into blog posts, into Google Business Profile things, into YouTube and all sorts of different ways," Dennis said.
Even what we were doing right there at the pyramids: we're about to go to the Egypt Museum as soon as we're done recording. This will go into 100 pieces of content.
Dennis has 900 something videos on just the Blitz Metrics YouTube channel. He doesn't even post that much. They have 900 because videos where he's been with other people, their team chops those up into all kinds of different pieces, largely through podcasts.
"The podcast is like 100 pieces of content, and then that becomes everything that we ever want to talk about with the people that are already authoritative. I don't care if you're a young adult or you're a landscaper, you should have a podcast," Dennis said.
Why Podcasts Build Authority Without Selling
A podcast establishes your reputation, your expertise, and frames who you are without coming off as selling.
Dennis gave an example: Dylan Haugen wants to be known as a professional dunker. Instead of just saying "I'm a great dunker" or having AI generate videos on how to do a 360 between the legs, he actually has real experience interviewing Jordan Kilganon, Isaiah Rivera, all the people in his industry.
That way he doesn't have to be the one to come up with all the topics or be interesting. He's putting the burden on all the other people who are the best in that industry.
"Whatever you want to be known for, you can go to the top people in that industry. It's not even based on your expertise because you're drawing the expertise and experience of all those other people. A podcast is the best way to build your perceived authority, build your networking, do all these things that are more effective than selling," Dennis explained.
If you're a nobody, the podcast is also the best angle you should take.
People Learn by Association
This is critical: people learn by association. The fact that you have a podcast, it's not just like you took a selfie at a conference. There is an hour long conversation of you talking with this expert in the field, ideally in person like we were doing at the pyramids.
That is so powerful. That shows that person is willing to come on your podcast, willing to be associated with you. Most top people in whatever space understand that coming on a podcast isn't just a random thing. You are now associating yourself with them and with that podcast.
"When those people say yes, that's a window of associated value. It's basically an endorsement if they're willing to be with you on Zoom or even better in person," Dennis said.
The podcast is one step towards public speaking or being on TV, but you don't have to have a huge name and there's not the risk of being on live TV.
The Networking Multiplier Effect
Dennis gave an example of how this compounds. Eric Van Horn is probably someone you don't know, but he's the number one guy in franchising. He's advising all these guys who have 100 locations, 200 locations looking to buy into a franchise.
Eric and Dennis being together is huge for people following Eric Van Horn who are into franchising. Eric already ranks on the top franchise terms, already speaks at the top franchise conferences, already interviewed these top franchise people.
But here's the follow on effect most people don't realize: just because you put out a podcast on your website or YouTube with Eric Van Horn doesn't guarantee all the people that follow and trust Eric will see it.
"If I take that content and I run dollar a day against the followers of Eric Van Horn on Twitter, Twitter follower lookalikes, or I target people interested in franchising on LinkedIn, or I just let Facebook and TikTok find other people interested in franchising based on who's engaging, I'm getting 10x, 100 times the number of people that would have seen it organically," Dennis explained.
The Reciprocation Hack
I shared something I didn't think about when starting a podcast: several guests I've had on want to have me on their podcast now. I don't know if it's the law of reciprocation or maybe they actually like me, but they want to have me on.
It goes both ways. I can not be a big name in digital marketing or local marketing, but because I had them on my podcast, they're like "you know I really like Dan, he's got some niche expertise in this field, I would love to have him on."
Dennis confirmed this is the best way to do networking, business development. If you want to get more clients for your agency or be better known in an area or be a public speaker, this podcasting mutual introduction thing is huge.
He gave an example: I interviewed Wyatt Chambers. I think he also had me on his podcast, which is a good sign the podcast was good. Then Wyatt reached out to Dennis or Dennis commented on his thing on my YouTube. Dennis had him on his podcast.
"Now Wyatt is connected with me. Whenever I post stuff on LinkedIn or Twitter, he's retweeting it or sharing it because we had that initial trust established between Dan and Wyatt which transferred over to me. Now Wyatt and I are friends," Dennis said.
Wyatt messaged Dennis a few days ago asking when he's going to be in Phoenix because he saw Dennis is doing trampoline basketball dunking stuff. Can you show me how to do that? Now they built a friendship, but that was because I initiated it.
The Ongoing Relationship Effect
I was surprised at another benefit: not only do I have that established connection and podcast already out, but now there's an ongoing friendship with these people.
I'm interacting with them regularly on LinkedIn and Facebook. Big people like Josh Nelson, Joy Hawkins, other large people in the space. I'm interacting with them regularly only because I had them on the podcast.
I'm associated with Darren Shaw, Mike Blumenthal, Joy Hawkins. Every single person in local SEO and now it's gone into local marketing.
The networking is insane. All these people tell me on and off camera: dude, anything you need, I'm here to help. Because I start from a giving first mentality. I really praise them at the beginning, make it clear that's the first thing.
How to Actually Start a Podcast
Dennis has helped a lot of his friends start podcasts. The first thing is overcome these myths about what a podcast is.
You need fancy equipment. You got to be famous. It takes a lot of time. There's all this software to learn.
"If you can just choose a topic and use your iPhone or your Zoom account to talk to people that you like that tie to the topic that you care about that ideally creates value for your product or service, you've got a podcast," Dennis said.
Go to ChatGPT and say: help me name a podcast. This is what I do, these are my friends, I want to make it around this kind of thing, what do I call it? Ask the AI about who do you know about me, who are the other people you've seen me on podcasts with, where have I spoken?
If you can decide what's the topic, that naturally leads to who are the guests and how do you create value. You're interviewing them about how they achieved a certain kind of success, which of course implies you are also part of that and you help other people achieve that success.
Dennis gave an example: he was with Seth Jordan a couple weeks ago in Miami. This guy's a fashion model and social media influencer. He had never created long form content because brands would pay him to do things or manage social media behind the scenes.
Dennis interviewed him on his podcast for 10 minutes at the beach, then said: you should have a podcast. Seth gave all the excuses. Dennis asked what would it be about? What do you care about?
Seth said: I want to help young adults succeed and understand how to use social media to make their first social media dollar.
"You just said it right there. Your podcast is Your First Social Media Dollar. That's a good name," Dennis said.
Then Dennis said: we're already here, I already put my iPhone on the tripod, why don't you just interview me? Within 72 hours they had three podcast episodes live on Seth's website, YouTube, Facebook. Literally a week and a half, two weeks later he's got tons of episodes.
Just Overcome the Mental Barrier
I emphasized: this applies to business, applies to whatever you want to do. You just have to start.
Take a look at my initial podcasts from a year ago. They were kind of tough. Some of those initial ones, guests you don't really know. Greg Gifford was big, but I was using a basic webcam. The first two after Dennis's studio was with my laptop camera.
The name was originally The Pest Control SEO Podcast. Just based on my agency. I've rebranded the podcast three times at this point. Now it's Local Marketing Secrets.
But I can do that. I can literally just change the name. All of the content is still there.
"Stop thinking so much about all the thumbnails, all the titles. Just start interviewing people. It's going to kind of suck at the beginning. You're going to have no idea what you're doing. Maybe start with some rougher guests that aren't as well known, maybe just a friend in the industry a little bit ahead of you. But just start outreaching to people, start getting that content going, start getting it published, then you can improve from there," I explained.
Dennis agreed: literally just overcome that mental barrier. I don't care how old or young you are, whether you're poor, you're in school, you're in Africa. Just get the thing going.
How to Reach Out to Guests
Dennis explained his approach: he doesn't really reach out because they reach out to him since he's been on their podcasts first. But for those who haven't done that, it's literally this simple.
Comment on one of their podcast episodes on YouTube. YouTube likes to send notifications. Say: "Dan I saw your episode 33 with Neil Patel on Local Marketing Secrets and I really liked how you guys talked about this and that. I have a podcast on [insert the thing] and I wanted to ask you some questions about this. I've had this guy, this guy, and this guy on my podcast and I think it would really benefit your audience and mine to have you. I can guarantee 10,000 views on that podcast. I'll be in and out in 30 minutes. What do you say?"
They always say yes to that.
If they're a really big deal they'll have an assistant, but the assistant will come back and say okay cool, yes, send us the booking link.
If you write something that's a mile long and include a booking link, they're going to assume you're trying to sell services. Don't do that.
"Literally just say: I love episode 48 where you talked about this and that with this other person. I'd love to have you on my podcast to talk about [related topic]. I've had person A, B, and C on my podcast before (people that they would respect, ideally people they've interviewed or vice versa to show you're legit). If you do that, you've won," Dennis said.
The Repurposing Power
If you have raw ingredients (the raw iPhone video), that can be instantly turned with AI tools (CapCut, Opus Clip, Descript) into YouTube, blog posts, Instagram stories, LinkedIn posts, guest blog posts, shorts, other derivative content.
Dennis uses food analogies. Beans, cheese, rice, ground beef reshapes into a burrito, tostada, enchilada, chalupa, taco, chimichanga. Same raw ingredients, now you got 100 items on the Mexican restaurant menu.
Most people think: okay I'm going to publish it to Spotify and iTunes. But when we talk about repurposing, we're talking about how do you take that hour long video conversation and turn it into bite-sized clips?
There's one story at a time, one topic. How do you use a podcast for local ROI? How do you start a podcast? How do you get someone to say yes if you're a nobody? How do you make money off a podcast? How do you elevate the guest?
"Those are little topics that we talked about that can be chopped up into different pieces. When you think of it in terms of what you stand for, the intersection between you and the guest, their audience and yours, how you deliver value based on what you do repeatably because of your product or service, that makes repurposing easier," Dennis explained.
The Favorite Repurposing Strategy
Dennis shared his favorite way to repurpose content. Marko Sipila runs an agency for concrete coating companies, grown to a couple million bucks a year. He had Dennis on his podcast to talk about how home service businesses can own their own marketing.
They had a great one hour episode with five tips. Not only did they repurpose into articles and videos, but they reframed it from different points of view.
Marco was the host asking questions and driving the thing. But they repurposed it from Dennis's point of view on how if you're a home service business working with agencies, here's some things.
Dennis went to ChatGPT: "Take this episode where Marko is the host but repurpose it so we're writing an article from my point of view coaching young adults on what that home service business needs to know."
Same raw ingredients but spun from a different angle. Now spin it as a blog post: if you are a plumber, what do you need to know based on what we discussed?
Pull in the episode of me and Dan called The New Era of SEO where we talk about E-E-A-T and how AI is changing things. Add that in and enrich that article on what does a plumber need to know about SEO.
"That derivative piece of content is made from multiple sources of raw ingredients. You can say: this topic was covered in this part of video A, this part of video B. I can pull from all the different things and reassemble anytime we've talked about whatever that topic is. How much derivative content can you make that's beyond just repurposing ingredients from one video?" Dennis explained.
The Dollar a Day Guarantee
When you're interviewing someone who's a big deal, you need to show them some kind of value. The easiest way is to say: I can promise you that you'll get at least 10,000 views on this.
How can you do that if you're nobody?
If that person is a big deal, you can target them on Twitter, Facebook, TikTok and literally pay for post engagement (boosted post). A view depending on the channel will cost between one penny and five cents.
If it's a penny, 10,000 views is $100.
"Are you willing to spend $100 to make sure that episode is seen? Most of my friends who have podcasts don't boost posts. You went to all this effort to film this thing, to prepare, the value of their time and your time, to repurpose it and edit it. If you're doing it right you're probably already $300 or $400 in not even counting the value of your time," Dennis said.
How many times do you see someone who asks to be on your podcast, you look them up, and their YouTube has 12 views and seven views? Do you want to be on that?
It's very obvious they're just using it for private coaching or don't know what they're doing. Their total channel views is 532 views across 52 videos. They've done a video every week for the last year, but no one's watching.
When you boost that post, especially on YouTube and Twitter, and that content's good and follows the items we talked about (clear value proposition with well known guest aligned with what you both do), it's going to attract more of the kind of views you want.
My Main Takeaway
The biggest lesson from talking to Dennis at the pyramids is that podcasting isn't just content creation. It's the single most powerful networking, authority building, and content multiplication tool available to anyone willing to overcome mental barriers and just start.
Dennis proved podcasts build authority without selling by drawing on expertise from others in your industry. Dylan Hogan interviewing Jordan Kilganon and Isaiah Rivera instead of just saying "I'm a great dunker" is infinitely more powerful. You're putting the burden on people who are already the best.
People learn by association. An hour long conversation with an expert in person isn't a selfie at a conference. It's an endorsement. Most top people understand coming on a podcast means you're now associating yourself with them and that podcast.
The networking multiplier effect compounds beyond what most people realize. I interviewed Wyatt Chambers, he had me on his podcast, then Dennis had Wyatt on his podcast. Now Wyatt and Dennis are friends texting about trampoline basketball dunking. That started because I initiated it.
The reciprocation hack works: several guests I've had on my podcast now want me on theirs. It's the best way to make podcast appearances, do business development, land clients, be better known in an area.
One podcast becomes 100 pieces of content through AI tools like CapCut, Opus Clip, Descript. But it's more powerful when you repurpose from different points of view using ChatGPT to reframe the same raw ingredients for different audiences.
The dollar a day method guarantees any guest 10,000 views by spending $100 to boost the post. A view costs between one penny and five cents. If you're already spending $300 to $400 in time and effort producing the podcast, why wouldn't you spend $100 to honor that guest and make sure people actually see it?
Starting is simple: overcome myths about needing fancy equipment or being famous. Choose a topic, use your iPhone or Zoom to talk to people you like who tie to the topic. Go to ChatGPT and ask it to name your podcast based on what you do and who your friends are.
Reaching out to guests is straightforward: comment on their YouTube podcast episode saying you loved episode 43 where they talked about X, you have a podcast on Y, you've had A, B, and C on your podcast, you can guarantee 10,000 views, you'll be in and out in 30 minutes. They always say yes.
The mental barrier is the only thing stopping people. My first podcasts were rough. I used my laptop camera. I called it The Pest Control SEO Podcast. I've rebranded three times. None of that matters. Just start interviewing people, get content published, improve from there.
And the most powerful insight Dennis shared: record the intro at the end. After you've already had the discussion and hyped up the energy level, that's when you go back and forth talking about why people should tune in. You already know what you discussed, the energy is already elevated. That's when you record the hook.
Want to learn more from Dennis? Google "Dennis Yu" and connect on LinkedIn, Facebook, YouTube, Twitter, TikTok. Check out his dollar a day strategy courses and training. He's helping local businesses win in their communities by creating real, authentic content that can't be replicated by AI.
Listen to the full episode to hear more of Dennis's insights on podcasting power, the dollar a day method, and why starting with real ingredients beats AI content every time. Recorded live at the Great Pyramids of Egypt.
Latest
More Blogs By Danny Leibrandt
Get the latest insights on business, digital marketing, and entrepreneurship from Danny Leibrandt.
Connect to Content
Add layers or components to infinitely loop on your page.
Podcasting
Dennis Yu on How a Podcast Can Turn Into 100 Pieces of Content | Local Marketing Secrets with Dan Leibrandt
I recently recorded a podcast with Dennis Yu at the actual Pyramids of Egypt. Not a fake background. The legit pyramids with the Sphinx right there. We were traveling together (London, Athens, Cairo), and we figured why not do a podcast here?
For those who somehow don't know Dennis, we've already done three podcasts together. This is the fourth. Dennis is the original search engine engineer who worked at Yahoo about 25 years ago, one of the first search engine engineers there building analytics. He's spoken at about a thousand conferences (maybe 800 or 900, he's got about 50 this year so that might get him to that thousand). He's worked with some of the biggest clients in the world: Nike, Red Bull, Adidas, Starbucks, Golden State Warriors.
Dennis is a genius, particularly in local marketing. He's been helping local businesses for the past 20 years.
/ / / / / / / /
Why Local Content Has to Be Real
Dennis started with an important point: everywhere we've been is local. We're talking about the pyramids, Mr. Beast made a video about this a few days ago. We were in Athens, we're going to Rome in a few days. Wherever you are, you can do things that are local.
"I'm here with Dan and other people that are like Dan because I want to see folks win in local. You want to be the best plumber in Compton, Pennsylvania or you're a young adult in LA and you want to help cosmetic surgeons. Whatever it is, locally is where you can make the biggest impact," Dennis explained.
That's why we've made so many episodes. That's why he's spoken all over the world in Atlanta, Chicago, Denver. He wants to create local communities of people helping businesses in those cities win.
I emphasized that the content is in person. With the rise of AI, you don't really know what's real anymore. I've seen friends make a perfect model of themselves, just them in their room. But when we do a real podcast in person in Egypt, this is not fake, not scripted.
As time moves forward in the next few years, there's going to be a lot of AI content, a lot of AI podcasts. What we want to promote is making real, authentic content.
One Podcast Becomes 100 Pieces of Content
Dennis dropped the bomb: there's no better way to create a ton of content at scale if you're a local roofer or pest control company than filming a podcast with someone else in your local community.
From that 45 minute, one hour conversation, how many pieces can you cut out? Probably eight or 10 little one minute snippet stories, little topics.
"A great conversation always covers other items and those get repurposed into social media snippets, into blog posts, into Google Business Profile things, into YouTube and all sorts of different ways," Dennis said.
Even what we were doing right there at the pyramids: we're about to go to the Egypt Museum as soon as we're done recording. This will go into 100 pieces of content.
Dennis has 900 something videos on just the Blitz Metrics YouTube channel. He doesn't even post that much. They have 900 because videos where he's been with other people, their team chops those up into all kinds of different pieces, largely through podcasts.
"The podcast is like 100 pieces of content, and then that becomes everything that we ever want to talk about with the people that are already authoritative. I don't care if you're a young adult or you're a landscaper, you should have a podcast," Dennis said.
Why Podcasts Build Authority Without Selling
A podcast establishes your reputation, your expertise, and frames who you are without coming off as selling.
Dennis gave an example: Dylan Haugen wants to be known as a professional dunker. Instead of just saying "I'm a great dunker" or having AI generate videos on how to do a 360 between the legs, he actually has real experience interviewing Jordan Kilganon, Isaiah Rivera, all the people in his industry.
That way he doesn't have to be the one to come up with all the topics or be interesting. He's putting the burden on all the other people who are the best in that industry.
"Whatever you want to be known for, you can go to the top people in that industry. It's not even based on your expertise because you're drawing the expertise and experience of all those other people. A podcast is the best way to build your perceived authority, build your networking, do all these things that are more effective than selling," Dennis explained.
If you're a nobody, the podcast is also the best angle you should take.
People Learn by Association
This is critical: people learn by association. The fact that you have a podcast, it's not just like you took a selfie at a conference. There is an hour long conversation of you talking with this expert in the field, ideally in person like we were doing at the pyramids.
That is so powerful. That shows that person is willing to come on your podcast, willing to be associated with you. Most top people in whatever space understand that coming on a podcast isn't just a random thing. You are now associating yourself with them and with that podcast.
"When those people say yes, that's a window of associated value. It's basically an endorsement if they're willing to be with you on Zoom or even better in person," Dennis said.
The podcast is one step towards public speaking or being on TV, but you don't have to have a huge name and there's not the risk of being on live TV.
The Networking Multiplier Effect
Dennis gave an example of how this compounds. Eric Van Horn is probably someone you don't know, but he's the number one guy in franchising. He's advising all these guys who have 100 locations, 200 locations looking to buy into a franchise.
Eric and Dennis being together is huge for people following Eric Van Horn who are into franchising. Eric already ranks on the top franchise terms, already speaks at the top franchise conferences, already interviewed these top franchise people.
But here's the follow on effect most people don't realize: just because you put out a podcast on your website or YouTube with Eric Van Horn doesn't guarantee all the people that follow and trust Eric will see it.
"If I take that content and I run dollar a day against the followers of Eric Van Horn on Twitter, Twitter follower lookalikes, or I target people interested in franchising on LinkedIn, or I just let Facebook and TikTok find other people interested in franchising based on who's engaging, I'm getting 10x, 100 times the number of people that would have seen it organically," Dennis explained.
The Reciprocation Hack
I shared something I didn't think about when starting a podcast: several guests I've had on want to have me on their podcast now. I don't know if it's the law of reciprocation or maybe they actually like me, but they want to have me on.
It goes both ways. I can not be a big name in digital marketing or local marketing, but because I had them on my podcast, they're like "you know I really like Dan, he's got some niche expertise in this field, I would love to have him on."
Dennis confirmed this is the best way to do networking, business development. If you want to get more clients for your agency or be better known in an area or be a public speaker, this podcasting mutual introduction thing is huge.
He gave an example: I interviewed Wyatt Chambers. I think he also had me on his podcast, which is a good sign the podcast was good. Then Wyatt reached out to Dennis or Dennis commented on his thing on my YouTube. Dennis had him on his podcast.
"Now Wyatt is connected with me. Whenever I post stuff on LinkedIn or Twitter, he's retweeting it or sharing it because we had that initial trust established between Dan and Wyatt which transferred over to me. Now Wyatt and I are friends," Dennis said.
Wyatt messaged Dennis a few days ago asking when he's going to be in Phoenix because he saw Dennis is doing trampoline basketball dunking stuff. Can you show me how to do that? Now they built a friendship, but that was because I initiated it.
The Ongoing Relationship Effect
I was surprised at another benefit: not only do I have that established connection and podcast already out, but now there's an ongoing friendship with these people.
I'm interacting with them regularly on LinkedIn and Facebook. Big people like Josh Nelson, Joy Hawkins, other large people in the space. I'm interacting with them regularly only because I had them on the podcast.
I'm associated with Darren Shaw, Mike Blumenthal, Joy Hawkins. Every single person in local SEO and now it's gone into local marketing.
The networking is insane. All these people tell me on and off camera: dude, anything you need, I'm here to help. Because I start from a giving first mentality. I really praise them at the beginning, make it clear that's the first thing.
How to Actually Start a Podcast
Dennis has helped a lot of his friends start podcasts. The first thing is overcome these myths about what a podcast is.
You need fancy equipment. You got to be famous. It takes a lot of time. There's all this software to learn.
"If you can just choose a topic and use your iPhone or your Zoom account to talk to people that you like that tie to the topic that you care about that ideally creates value for your product or service, you've got a podcast," Dennis said.
Go to ChatGPT and say: help me name a podcast. This is what I do, these are my friends, I want to make it around this kind of thing, what do I call it? Ask the AI about who do you know about me, who are the other people you've seen me on podcasts with, where have I spoken?
If you can decide what's the topic, that naturally leads to who are the guests and how do you create value. You're interviewing them about how they achieved a certain kind of success, which of course implies you are also part of that and you help other people achieve that success.
Dennis gave an example: he was with Seth Jordan a couple weeks ago in Miami. This guy's a fashion model and social media influencer. He had never created long form content because brands would pay him to do things or manage social media behind the scenes.
Dennis interviewed him on his podcast for 10 minutes at the beach, then said: you should have a podcast. Seth gave all the excuses. Dennis asked what would it be about? What do you care about?
Seth said: I want to help young adults succeed and understand how to use social media to make their first social media dollar.
"You just said it right there. Your podcast is Your First Social Media Dollar. That's a good name," Dennis said.
Then Dennis said: we're already here, I already put my iPhone on the tripod, why don't you just interview me? Within 72 hours they had three podcast episodes live on Seth's website, YouTube, Facebook. Literally a week and a half, two weeks later he's got tons of episodes.
Just Overcome the Mental Barrier
I emphasized: this applies to business, applies to whatever you want to do. You just have to start.
Take a look at my initial podcasts from a year ago. They were kind of tough. Some of those initial ones, guests you don't really know. Greg Gifford was big, but I was using a basic webcam. The first two after Dennis's studio was with my laptop camera.
The name was originally The Pest Control SEO Podcast. Just based on my agency. I've rebranded the podcast three times at this point. Now it's Local Marketing Secrets.
But I can do that. I can literally just change the name. All of the content is still there.
"Stop thinking so much about all the thumbnails, all the titles. Just start interviewing people. It's going to kind of suck at the beginning. You're going to have no idea what you're doing. Maybe start with some rougher guests that aren't as well known, maybe just a friend in the industry a little bit ahead of you. But just start outreaching to people, start getting that content going, start getting it published, then you can improve from there," I explained.
Dennis agreed: literally just overcome that mental barrier. I don't care how old or young you are, whether you're poor, you're in school, you're in Africa. Just get the thing going.
How to Reach Out to Guests
Dennis explained his approach: he doesn't really reach out because they reach out to him since he's been on their podcasts first. But for those who haven't done that, it's literally this simple.
Comment on one of their podcast episodes on YouTube. YouTube likes to send notifications. Say: "Dan I saw your episode 33 with Neil Patel on Local Marketing Secrets and I really liked how you guys talked about this and that. I have a podcast on [insert the thing] and I wanted to ask you some questions about this. I've had this guy, this guy, and this guy on my podcast and I think it would really benefit your audience and mine to have you. I can guarantee 10,000 views on that podcast. I'll be in and out in 30 minutes. What do you say?"
They always say yes to that.
If they're a really big deal they'll have an assistant, but the assistant will come back and say okay cool, yes, send us the booking link.
If you write something that's a mile long and include a booking link, they're going to assume you're trying to sell services. Don't do that.
"Literally just say: I love episode 48 where you talked about this and that with this other person. I'd love to have you on my podcast to talk about [related topic]. I've had person A, B, and C on my podcast before (people that they would respect, ideally people they've interviewed or vice versa to show you're legit). If you do that, you've won," Dennis said.
The Repurposing Power
If you have raw ingredients (the raw iPhone video), that can be instantly turned with AI tools (CapCut, Opus Clip, Descript) into YouTube, blog posts, Instagram stories, LinkedIn posts, guest blog posts, shorts, other derivative content.
Dennis uses food analogies. Beans, cheese, rice, ground beef reshapes into a burrito, tostada, enchilada, chalupa, taco, chimichanga. Same raw ingredients, now you got 100 items on the Mexican restaurant menu.
Most people think: okay I'm going to publish it to Spotify and iTunes. But when we talk about repurposing, we're talking about how do you take that hour long video conversation and turn it into bite-sized clips?
There's one story at a time, one topic. How do you use a podcast for local ROI? How do you start a podcast? How do you get someone to say yes if you're a nobody? How do you make money off a podcast? How do you elevate the guest?
"Those are little topics that we talked about that can be chopped up into different pieces. When you think of it in terms of what you stand for, the intersection between you and the guest, their audience and yours, how you deliver value based on what you do repeatably because of your product or service, that makes repurposing easier," Dennis explained.
The Favorite Repurposing Strategy
Dennis shared his favorite way to repurpose content. Marko Sipila runs an agency for concrete coating companies, grown to a couple million bucks a year. He had Dennis on his podcast to talk about how home service businesses can own their own marketing.
They had a great one hour episode with five tips. Not only did they repurpose into articles and videos, but they reframed it from different points of view.
Marco was the host asking questions and driving the thing. But they repurposed it from Dennis's point of view on how if you're a home service business working with agencies, here's some things.
Dennis went to ChatGPT: "Take this episode where Marko is the host but repurpose it so we're writing an article from my point of view coaching young adults on what that home service business needs to know."
Same raw ingredients but spun from a different angle. Now spin it as a blog post: if you are a plumber, what do you need to know based on what we discussed?
Pull in the episode of me and Dan called The New Era of SEO where we talk about E-E-A-T and how AI is changing things. Add that in and enrich that article on what does a plumber need to know about SEO.
"That derivative piece of content is made from multiple sources of raw ingredients. You can say: this topic was covered in this part of video A, this part of video B. I can pull from all the different things and reassemble anytime we've talked about whatever that topic is. How much derivative content can you make that's beyond just repurposing ingredients from one video?" Dennis explained.
The Dollar a Day Guarantee
When you're interviewing someone who's a big deal, you need to show them some kind of value. The easiest way is to say: I can promise you that you'll get at least 10,000 views on this.
How can you do that if you're nobody?
If that person is a big deal, you can target them on Twitter, Facebook, TikTok and literally pay for post engagement (boosted post). A view depending on the channel will cost between one penny and five cents.
If it's a penny, 10,000 views is $100.
"Are you willing to spend $100 to make sure that episode is seen? Most of my friends who have podcasts don't boost posts. You went to all this effort to film this thing, to prepare, the value of their time and your time, to repurpose it and edit it. If you're doing it right you're probably already $300 or $400 in not even counting the value of your time," Dennis said.
How many times do you see someone who asks to be on your podcast, you look them up, and their YouTube has 12 views and seven views? Do you want to be on that?
It's very obvious they're just using it for private coaching or don't know what they're doing. Their total channel views is 532 views across 52 videos. They've done a video every week for the last year, but no one's watching.
When you boost that post, especially on YouTube and Twitter, and that content's good and follows the items we talked about (clear value proposition with well known guest aligned with what you both do), it's going to attract more of the kind of views you want.
My Main Takeaway
The biggest lesson from talking to Dennis at the pyramids is that podcasting isn't just content creation. It's the single most powerful networking, authority building, and content multiplication tool available to anyone willing to overcome mental barriers and just start.
Dennis proved podcasts build authority without selling by drawing on expertise from others in your industry. Dylan Hogan interviewing Jordan Kilganon and Isaiah Rivera instead of just saying "I'm a great dunker" is infinitely more powerful. You're putting the burden on people who are already the best.
People learn by association. An hour long conversation with an expert in person isn't a selfie at a conference. It's an endorsement. Most top people understand coming on a podcast means you're now associating yourself with them and that podcast.
The networking multiplier effect compounds beyond what most people realize. I interviewed Wyatt Chambers, he had me on his podcast, then Dennis had Wyatt on his podcast. Now Wyatt and Dennis are friends texting about trampoline basketball dunking. That started because I initiated it.
The reciprocation hack works: several guests I've had on my podcast now want me on theirs. It's the best way to make podcast appearances, do business development, land clients, be better known in an area.
One podcast becomes 100 pieces of content through AI tools like CapCut, Opus Clip, Descript. But it's more powerful when you repurpose from different points of view using ChatGPT to reframe the same raw ingredients for different audiences.
The dollar a day method guarantees any guest 10,000 views by spending $100 to boost the post. A view costs between one penny and five cents. If you're already spending $300 to $400 in time and effort producing the podcast, why wouldn't you spend $100 to honor that guest and make sure people actually see it?
Starting is simple: overcome myths about needing fancy equipment or being famous. Choose a topic, use your iPhone or Zoom to talk to people you like who tie to the topic. Go to ChatGPT and ask it to name your podcast based on what you do and who your friends are.
Reaching out to guests is straightforward: comment on their YouTube podcast episode saying you loved episode 43 where they talked about X, you have a podcast on Y, you've had A, B, and C on your podcast, you can guarantee 10,000 views, you'll be in and out in 30 minutes. They always say yes.
The mental barrier is the only thing stopping people. My first podcasts were rough. I used my laptop camera. I called it The Pest Control SEO Podcast. I've rebranded three times. None of that matters. Just start interviewing people, get content published, improve from there.
And the most powerful insight Dennis shared: record the intro at the end. After you've already had the discussion and hyped up the energy level, that's when you go back and forth talking about why people should tune in. You already know what you discussed, the energy is already elevated. That's when you record the hook.
Want to learn more from Dennis? Google "Dennis Yu" and connect on LinkedIn, Facebook, YouTube, Twitter, TikTok. Check out his dollar a day strategy courses and training. He's helping local businesses win in their communities by creating real, authentic content that can't be replicated by AI.
Listen to the full episode to hear more of Dennis's insights on podcasting power, the dollar a day method, and why starting with real ingredients beats AI content every time. Recorded live at the Great Pyramids of Egypt.
Latest
More Blogs By Danny Leibrandt
Get the latest insights on business, digital marketing, and entrepreneurship from Danny Leibrandt.
Connect to Content
Add layers or components to infinitely loop on your page.
Podcasting
Dennis Yu on How a Podcast Can Turn Into 100 Pieces of Content | Local Marketing Secrets with Dan Leibrandt
Mar 24, 2025
I recently recorded a podcast with Dennis Yu at the actual Pyramids of Egypt. Not a fake background. The legit pyramids with the Sphinx right there. We were traveling together (London, Athens, Cairo), and we figured why not do a podcast here?
For those who somehow don't know Dennis, we've already done three podcasts together. This is the fourth. Dennis is the original search engine engineer who worked at Yahoo about 25 years ago, one of the first search engine engineers there building analytics. He's spoken at about a thousand conferences (maybe 800 or 900, he's got about 50 this year so that might get him to that thousand). He's worked with some of the biggest clients in the world: Nike, Red Bull, Adidas, Starbucks, Golden State Warriors.
Dennis is a genius, particularly in local marketing. He's been helping local businesses for the past 20 years.
/ / / / / / / /
Why Local Content Has to Be Real
Dennis started with an important point: everywhere we've been is local. We're talking about the pyramids, Mr. Beast made a video about this a few days ago. We were in Athens, we're going to Rome in a few days. Wherever you are, you can do things that are local.
"I'm here with Dan and other people that are like Dan because I want to see folks win in local. You want to be the best plumber in Compton, Pennsylvania or you're a young adult in LA and you want to help cosmetic surgeons. Whatever it is, locally is where you can make the biggest impact," Dennis explained.
That's why we've made so many episodes. That's why he's spoken all over the world in Atlanta, Chicago, Denver. He wants to create local communities of people helping businesses in those cities win.
I emphasized that the content is in person. With the rise of AI, you don't really know what's real anymore. I've seen friends make a perfect model of themselves, just them in their room. But when we do a real podcast in person in Egypt, this is not fake, not scripted.
As time moves forward in the next few years, there's going to be a lot of AI content, a lot of AI podcasts. What we want to promote is making real, authentic content.
One Podcast Becomes 100 Pieces of Content
Dennis dropped the bomb: there's no better way to create a ton of content at scale if you're a local roofer or pest control company than filming a podcast with someone else in your local community.
From that 45 minute, one hour conversation, how many pieces can you cut out? Probably eight or 10 little one minute snippet stories, little topics.
"A great conversation always covers other items and those get repurposed into social media snippets, into blog posts, into Google Business Profile things, into YouTube and all sorts of different ways," Dennis said.
Even what we were doing right there at the pyramids: we're about to go to the Egypt Museum as soon as we're done recording. This will go into 100 pieces of content.
Dennis has 900 something videos on just the Blitz Metrics YouTube channel. He doesn't even post that much. They have 900 because videos where he's been with other people, their team chops those up into all kinds of different pieces, largely through podcasts.
"The podcast is like 100 pieces of content, and then that becomes everything that we ever want to talk about with the people that are already authoritative. I don't care if you're a young adult or you're a landscaper, you should have a podcast," Dennis said.
Why Podcasts Build Authority Without Selling
A podcast establishes your reputation, your expertise, and frames who you are without coming off as selling.
Dennis gave an example: Dylan Haugen wants to be known as a professional dunker. Instead of just saying "I'm a great dunker" or having AI generate videos on how to do a 360 between the legs, he actually has real experience interviewing Jordan Kilganon, Isaiah Rivera, all the people in his industry.
That way he doesn't have to be the one to come up with all the topics or be interesting. He's putting the burden on all the other people who are the best in that industry.
"Whatever you want to be known for, you can go to the top people in that industry. It's not even based on your expertise because you're drawing the expertise and experience of all those other people. A podcast is the best way to build your perceived authority, build your networking, do all these things that are more effective than selling," Dennis explained.
If you're a nobody, the podcast is also the best angle you should take.
People Learn by Association
This is critical: people learn by association. The fact that you have a podcast, it's not just like you took a selfie at a conference. There is an hour long conversation of you talking with this expert in the field, ideally in person like we were doing at the pyramids.
That is so powerful. That shows that person is willing to come on your podcast, willing to be associated with you. Most top people in whatever space understand that coming on a podcast isn't just a random thing. You are now associating yourself with them and with that podcast.
"When those people say yes, that's a window of associated value. It's basically an endorsement if they're willing to be with you on Zoom or even better in person," Dennis said.
The podcast is one step towards public speaking or being on TV, but you don't have to have a huge name and there's not the risk of being on live TV.
The Networking Multiplier Effect
Dennis gave an example of how this compounds. Eric Van Horn is probably someone you don't know, but he's the number one guy in franchising. He's advising all these guys who have 100 locations, 200 locations looking to buy into a franchise.
Eric and Dennis being together is huge for people following Eric Van Horn who are into franchising. Eric already ranks on the top franchise terms, already speaks at the top franchise conferences, already interviewed these top franchise people.
But here's the follow on effect most people don't realize: just because you put out a podcast on your website or YouTube with Eric Van Horn doesn't guarantee all the people that follow and trust Eric will see it.
"If I take that content and I run dollar a day against the followers of Eric Van Horn on Twitter, Twitter follower lookalikes, or I target people interested in franchising on LinkedIn, or I just let Facebook and TikTok find other people interested in franchising based on who's engaging, I'm getting 10x, 100 times the number of people that would have seen it organically," Dennis explained.
The Reciprocation Hack
I shared something I didn't think about when starting a podcast: several guests I've had on want to have me on their podcast now. I don't know if it's the law of reciprocation or maybe they actually like me, but they want to have me on.
It goes both ways. I can not be a big name in digital marketing or local marketing, but because I had them on my podcast, they're like "you know I really like Dan, he's got some niche expertise in this field, I would love to have him on."
Dennis confirmed this is the best way to do networking, business development. If you want to get more clients for your agency or be better known in an area or be a public speaker, this podcasting mutual introduction thing is huge.
He gave an example: I interviewed Wyatt Chambers. I think he also had me on his podcast, which is a good sign the podcast was good. Then Wyatt reached out to Dennis or Dennis commented on his thing on my YouTube. Dennis had him on his podcast.
"Now Wyatt is connected with me. Whenever I post stuff on LinkedIn or Twitter, he's retweeting it or sharing it because we had that initial trust established between Dan and Wyatt which transferred over to me. Now Wyatt and I are friends," Dennis said.
Wyatt messaged Dennis a few days ago asking when he's going to be in Phoenix because he saw Dennis is doing trampoline basketball dunking stuff. Can you show me how to do that? Now they built a friendship, but that was because I initiated it.
The Ongoing Relationship Effect
I was surprised at another benefit: not only do I have that established connection and podcast already out, but now there's an ongoing friendship with these people.
I'm interacting with them regularly on LinkedIn and Facebook. Big people like Josh Nelson, Joy Hawkins, other large people in the space. I'm interacting with them regularly only because I had them on the podcast.
I'm associated with Darren Shaw, Mike Blumenthal, Joy Hawkins. Every single person in local SEO and now it's gone into local marketing.
The networking is insane. All these people tell me on and off camera: dude, anything you need, I'm here to help. Because I start from a giving first mentality. I really praise them at the beginning, make it clear that's the first thing.
How to Actually Start a Podcast
Dennis has helped a lot of his friends start podcasts. The first thing is overcome these myths about what a podcast is.
You need fancy equipment. You got to be famous. It takes a lot of time. There's all this software to learn.
"If you can just choose a topic and use your iPhone or your Zoom account to talk to people that you like that tie to the topic that you care about that ideally creates value for your product or service, you've got a podcast," Dennis said.
Go to ChatGPT and say: help me name a podcast. This is what I do, these are my friends, I want to make it around this kind of thing, what do I call it? Ask the AI about who do you know about me, who are the other people you've seen me on podcasts with, where have I spoken?
If you can decide what's the topic, that naturally leads to who are the guests and how do you create value. You're interviewing them about how they achieved a certain kind of success, which of course implies you are also part of that and you help other people achieve that success.
Dennis gave an example: he was with Seth Jordan a couple weeks ago in Miami. This guy's a fashion model and social media influencer. He had never created long form content because brands would pay him to do things or manage social media behind the scenes.
Dennis interviewed him on his podcast for 10 minutes at the beach, then said: you should have a podcast. Seth gave all the excuses. Dennis asked what would it be about? What do you care about?
Seth said: I want to help young adults succeed and understand how to use social media to make their first social media dollar.
"You just said it right there. Your podcast is Your First Social Media Dollar. That's a good name," Dennis said.
Then Dennis said: we're already here, I already put my iPhone on the tripod, why don't you just interview me? Within 72 hours they had three podcast episodes live on Seth's website, YouTube, Facebook. Literally a week and a half, two weeks later he's got tons of episodes.
Just Overcome the Mental Barrier
I emphasized: this applies to business, applies to whatever you want to do. You just have to start.
Take a look at my initial podcasts from a year ago. They were kind of tough. Some of those initial ones, guests you don't really know. Greg Gifford was big, but I was using a basic webcam. The first two after Dennis's studio was with my laptop camera.
The name was originally The Pest Control SEO Podcast. Just based on my agency. I've rebranded the podcast three times at this point. Now it's Local Marketing Secrets.
But I can do that. I can literally just change the name. All of the content is still there.
"Stop thinking so much about all the thumbnails, all the titles. Just start interviewing people. It's going to kind of suck at the beginning. You're going to have no idea what you're doing. Maybe start with some rougher guests that aren't as well known, maybe just a friend in the industry a little bit ahead of you. But just start outreaching to people, start getting that content going, start getting it published, then you can improve from there," I explained.
Dennis agreed: literally just overcome that mental barrier. I don't care how old or young you are, whether you're poor, you're in school, you're in Africa. Just get the thing going.
How to Reach Out to Guests
Dennis explained his approach: he doesn't really reach out because they reach out to him since he's been on their podcasts first. But for those who haven't done that, it's literally this simple.
Comment on one of their podcast episodes on YouTube. YouTube likes to send notifications. Say: "Dan I saw your episode 33 with Neil Patel on Local Marketing Secrets and I really liked how you guys talked about this and that. I have a podcast on [insert the thing] and I wanted to ask you some questions about this. I've had this guy, this guy, and this guy on my podcast and I think it would really benefit your audience and mine to have you. I can guarantee 10,000 views on that podcast. I'll be in and out in 30 minutes. What do you say?"
They always say yes to that.
If they're a really big deal they'll have an assistant, but the assistant will come back and say okay cool, yes, send us the booking link.
If you write something that's a mile long and include a booking link, they're going to assume you're trying to sell services. Don't do that.
"Literally just say: I love episode 48 where you talked about this and that with this other person. I'd love to have you on my podcast to talk about [related topic]. I've had person A, B, and C on my podcast before (people that they would respect, ideally people they've interviewed or vice versa to show you're legit). If you do that, you've won," Dennis said.
The Repurposing Power
If you have raw ingredients (the raw iPhone video), that can be instantly turned with AI tools (CapCut, Opus Clip, Descript) into YouTube, blog posts, Instagram stories, LinkedIn posts, guest blog posts, shorts, other derivative content.
Dennis uses food analogies. Beans, cheese, rice, ground beef reshapes into a burrito, tostada, enchilada, chalupa, taco, chimichanga. Same raw ingredients, now you got 100 items on the Mexican restaurant menu.
Most people think: okay I'm going to publish it to Spotify and iTunes. But when we talk about repurposing, we're talking about how do you take that hour long video conversation and turn it into bite-sized clips?
There's one story at a time, one topic. How do you use a podcast for local ROI? How do you start a podcast? How do you get someone to say yes if you're a nobody? How do you make money off a podcast? How do you elevate the guest?
"Those are little topics that we talked about that can be chopped up into different pieces. When you think of it in terms of what you stand for, the intersection between you and the guest, their audience and yours, how you deliver value based on what you do repeatably because of your product or service, that makes repurposing easier," Dennis explained.
The Favorite Repurposing Strategy
Dennis shared his favorite way to repurpose content. Marko Sipila runs an agency for concrete coating companies, grown to a couple million bucks a year. He had Dennis on his podcast to talk about how home service businesses can own their own marketing.
They had a great one hour episode with five tips. Not only did they repurpose into articles and videos, but they reframed it from different points of view.
Marco was the host asking questions and driving the thing. But they repurposed it from Dennis's point of view on how if you're a home service business working with agencies, here's some things.
Dennis went to ChatGPT: "Take this episode where Marko is the host but repurpose it so we're writing an article from my point of view coaching young adults on what that home service business needs to know."
Same raw ingredients but spun from a different angle. Now spin it as a blog post: if you are a plumber, what do you need to know based on what we discussed?
Pull in the episode of me and Dan called The New Era of SEO where we talk about E-E-A-T and how AI is changing things. Add that in and enrich that article on what does a plumber need to know about SEO.
"That derivative piece of content is made from multiple sources of raw ingredients. You can say: this topic was covered in this part of video A, this part of video B. I can pull from all the different things and reassemble anytime we've talked about whatever that topic is. How much derivative content can you make that's beyond just repurposing ingredients from one video?" Dennis explained.
The Dollar a Day Guarantee
When you're interviewing someone who's a big deal, you need to show them some kind of value. The easiest way is to say: I can promise you that you'll get at least 10,000 views on this.
How can you do that if you're nobody?
If that person is a big deal, you can target them on Twitter, Facebook, TikTok and literally pay for post engagement (boosted post). A view depending on the channel will cost between one penny and five cents.
If it's a penny, 10,000 views is $100.
"Are you willing to spend $100 to make sure that episode is seen? Most of my friends who have podcasts don't boost posts. You went to all this effort to film this thing, to prepare, the value of their time and your time, to repurpose it and edit it. If you're doing it right you're probably already $300 or $400 in not even counting the value of your time," Dennis said.
How many times do you see someone who asks to be on your podcast, you look them up, and their YouTube has 12 views and seven views? Do you want to be on that?
It's very obvious they're just using it for private coaching or don't know what they're doing. Their total channel views is 532 views across 52 videos. They've done a video every week for the last year, but no one's watching.
When you boost that post, especially on YouTube and Twitter, and that content's good and follows the items we talked about (clear value proposition with well known guest aligned with what you both do), it's going to attract more of the kind of views you want.
My Main Takeaway
The biggest lesson from talking to Dennis at the pyramids is that podcasting isn't just content creation. It's the single most powerful networking, authority building, and content multiplication tool available to anyone willing to overcome mental barriers and just start.
Dennis proved podcasts build authority without selling by drawing on expertise from others in your industry. Dylan Hogan interviewing Jordan Kilganon and Isaiah Rivera instead of just saying "I'm a great dunker" is infinitely more powerful. You're putting the burden on people who are already the best.
People learn by association. An hour long conversation with an expert in person isn't a selfie at a conference. It's an endorsement. Most top people understand coming on a podcast means you're now associating yourself with them and that podcast.
The networking multiplier effect compounds beyond what most people realize. I interviewed Wyatt Chambers, he had me on his podcast, then Dennis had Wyatt on his podcast. Now Wyatt and Dennis are friends texting about trampoline basketball dunking. That started because I initiated it.
The reciprocation hack works: several guests I've had on my podcast now want me on theirs. It's the best way to make podcast appearances, do business development, land clients, be better known in an area.
One podcast becomes 100 pieces of content through AI tools like CapCut, Opus Clip, Descript. But it's more powerful when you repurpose from different points of view using ChatGPT to reframe the same raw ingredients for different audiences.
The dollar a day method guarantees any guest 10,000 views by spending $100 to boost the post. A view costs between one penny and five cents. If you're already spending $300 to $400 in time and effort producing the podcast, why wouldn't you spend $100 to honor that guest and make sure people actually see it?
Starting is simple: overcome myths about needing fancy equipment or being famous. Choose a topic, use your iPhone or Zoom to talk to people you like who tie to the topic. Go to ChatGPT and ask it to name your podcast based on what you do and who your friends are.
Reaching out to guests is straightforward: comment on their YouTube podcast episode saying you loved episode 43 where they talked about X, you have a podcast on Y, you've had A, B, and C on your podcast, you can guarantee 10,000 views, you'll be in and out in 30 minutes. They always say yes.
The mental barrier is the only thing stopping people. My first podcasts were rough. I used my laptop camera. I called it The Pest Control SEO Podcast. I've rebranded three times. None of that matters. Just start interviewing people, get content published, improve from there.
And the most powerful insight Dennis shared: record the intro at the end. After you've already had the discussion and hyped up the energy level, that's when you go back and forth talking about why people should tune in. You already know what you discussed, the energy is already elevated. That's when you record the hook.
Want to learn more from Dennis? Google "Dennis Yu" and connect on LinkedIn, Facebook, YouTube, Twitter, TikTok. Check out his dollar a day strategy courses and training. He's helping local businesses win in their communities by creating real, authentic content that can't be replicated by AI.
Listen to the full episode to hear more of Dennis's insights on podcasting power, the dollar a day method, and why starting with real ingredients beats AI content every time. Recorded live at the Great Pyramids of Egypt.
Latest
More Blogs By Danny Leibrandt
Get the latest insights on business, digital marketing, and entrepreneurship from Danny Leibrandt.
Connect to Content
Add layers or components to infinitely loop on your page.